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Our Development

From the first idea to an established platform for financial education – we have achieved important milestones in just a few years.

To the Chronicle

2019

Founding and First Courses

Ella Messner B.A. started with a small blog on budget planning. Within a year, the first online workshops on the 50/30/20 rule followed.

2021

Expansion of the Expert Network

Dipl.-Ing. Melina Schmid joined as a co-author. Together, we developed a module for inflation protection, which was used by over 500 participants.

2022

Launch of the Knowledge Database

A structured collection of articles, calculators, and checklists for personal financial strategy went online – with a focus on security and long-term planning.

2023

Partnership with Educational Institutions

Cooperation with two adult education centers in Austria. Our content on budget planning and building an emergency fund was incorporated into their curricula.

2024

Over 10,000 Registered Users

The platform reached the milestone of 10,000 active users. The team grew to five permanent employees handling editorial and technical tasks.

Our Team Behind Financial Education

Competent minds with many years of experience in business, budget planning, and personal finance. Each member brings specific expertise that makes our content practical and trustworthy.

Head of Financial Education

Ella Messner B.A.

Ella studied business administration with a focus on finance and has been advising private individuals on budget planning for over eight years. She developed the "Understanding Everyday Finances" module, which has already been used by more than 1,200 participants. Her focus is on understandable strategies for debt avoidance and systematic wealth building.

Senior Economic Analyst

Dipl.-Ing. Melina Schmid

Melina is a graduate engineer in economics and previously worked for five years in the macroeconomic department of a state bank. She analyzes macroeconomic trends and translates them into concrete recommendations for private households. Her articles on inflation adjustment and sustainable investment strategies reach over 15,000 readers monthly.

Editor for Budget Strategies

Lukas Brenner

Lukas worked as a freelance financial journalist for several business magazines before joining us. He is responsible for the "Design Your Budget Cleverly" section and conceived the 50/30/20 series, which is now considered a standard guide for beginners. His strength lies in breaking down complex relationships into practical, everyday steps.

Consumer Protection Expert

Dr. Sabine Vogt

Sabine earned her doctorate in consumer economics and led the financial advisory office of a consumer center for three years. She reviews all our content for legal accuracy and everyday practicality. Her specialty is fair credit terms and optimizing insurance expenses within the framework of budget planning.

Learn more about the team

Why we exist – our mission

Financial education is the key to greater independence and security. We are convinced that everyone can understand the basics of budget planning and economic relationships – without jargon and without promises of quick money.

Our approach is based on three principles: clarity, honesty, and sustainability. Instead of opaque strategies, we show you concrete tools to structure your expenses, build reserves, and improve your financial situation in the long term.

The expected effect for you: you gain control over your finances, make decisions based on facts, and develop a sense for economic developments – without pressure and without false hopes.

Financial education that really helps

We are a team of business educators and financial coaches. Our goal: to empower people to plan their finances independently and sustainably – without promises, without hustle.

We work for everyone who wants to understand their monthly expenses, build reserves, and grasp economic relationships. Our focus is on clear concepts like the 50/30/20 rule, building an emergency fund, and understanding inflation. Our tone is factual, but not academic. We explain step by step, show concrete calculations, and avoid any form of investment advice or product advertising. For us, financial education means: knowledge that works in everyday life. The platform is aimed at working professionals, students, and families who want to improve their budget planning. We offer no quick fixes, but reliable methods and basic economic knowledge.

Our principles

Transparent, ad-free content
Practical budget planning without sales pressure
Economic knowledge for everyday life
No investment recommendations or return promises
Focus on security and long-term strategies

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